The BIM Elephant

This blog post was originally written for the Cn3D Construction blog. Cn3D Construction is now a U.S. CAD company, so please check back here at for more written articles by Jennifer Lanzetti and our new U.S. CAD Utah team.

Hello savvy design and construction industry heroes! Yes, you are a hero. Where would this world be without buildings for us to eat, play, find shelter and sleep? Being a hero is hard work; it is nice when our work can be made easier and more enjoyable. I’m here to help you bridge the gap between technology that makes our life better and the implementation of these tools. My goal is to provide candid outtakes on BIM and technology. My posts cover the missing links between fiction and fact, software and procedure.

But let’s make it fun! Introducing the BIM Elephant.


BIM reminds me of an elephant. It is an enormous beast, one that cannot tamed all at once. Like an elephant in a fine china store, BIM is a very disruptive practice to the building industry. In the last decade alone the industry has undergone a revolution in both thought and technology. Yet outdated practices continue to be applied to new technologies. Owners, architects, engineers and contractors are feeling the devastation of restructuring work flows and business models to adapt to new tools and a tidal wave of new information.

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However, we are not in unfamiliar territory; during the 1980s, the manufacturing, automotive, and aerospace industries faced the same technological challenges that construction is facing today. We are being driven by the need for dramatic improvement in efficiency due to scarce resources, economy, and competition. It is clear that the isolated work groups, cloaked procedures, and fractured relationships are no longer a platform for success. The solution is to adopt new technologies that encourage trust and integration. The bottom line is we live in 3D, so we should plan in 3D. When asked why you should do BIM, there is a simple reason that outweighs all the others: “We have only one chance to build it correctly in the field, but hundreds of opportunities to build it virtually on our computer.” BIM is the ‘measure twice, cut once’ advice of the 21st century.

I look forward to traipsing in AECO capes with you as we continue to build a better world.

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